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Per Bid · Event-Driven

RFP & Proposal Support for B2B Vendors

You have a live bid in hand. CaptivIQ steps in immediately to strengthen your proposal, develop your win theme, and improve your odds of winning the contract you deserve to win.

$5,000
flat fee per bid
Enterprise bids scoped upon discovery call
The Problem

Why Strong B2B Vendors Keep Losing RFPs

After reviewing hundreds of B2B proposals across facilities, food service, technology, and healthcare, the same problems appear in losing bids — regardless of how strong the underlying offering is.

Generic messaging
Proposals that read as if they were written for any client in any industry. Procurement buyers notice immediately when a vendor hasn't done the work to understand their specific situation.
No clear win theme
A win theme is the one compelling reason you should win this bid over every competitor. Most proposals don't have one — they list features and hope the evaluator connects the dots.
Weak pricing narrative
Price without justification looks expensive. The same price with a clear ROI narrative and total cost of ownership comparison looks like value. Most proposals skip the narrative entirely.
Missing unstated criteria
RFPs ask stated questions. Procurement evaluators score on unstated criteria — risk mitigation, implementation confidence, cultural fit. Proposals that only answer what was asked miss half the scorecard.
How It Works

The CaptivIQ RFP Process

From bid receipt to submission-ready proposal — a structured four-stage process that addresses both the stated and unstated evaluation criteria.

01
Bid Assessment
We review the full RFP, your previous submissions, and competitive context. We identify the win criteria, the key evaluators, and where your current positioning is weakest.
02
Win Theme Development
We build one compelling, differentiated reason you should win this bid — grounded in the client's specific situation, not generic capability claims.
03
Proposal Rebuild
We restructure the proposal around the win theme — rewriting executive summary, sharpening section messaging, strengthening the pricing narrative, and addressing unstated concerns.
04
Presentation Prep
If an oral presentation follows submission, we prepare key messages, anticipated questions, and positioning for the final evaluation conversation.
Industries

RFP Experience Across B2B Sectors

CaptivIQ has direct experience with procurement processes in the industries where RFP cycles are most complex and most competitive.

Facilities & Workplace Services
Janitorial, security, maintenance, and managed facilities contracts with commercial real estate and enterprise accounts.
Food Service & Hospitality
Corporate catering, breakroom services, and food management contracts with enterprise and institutional clients.
Technology & IT Services
Managed IT, SaaS, and cloud services contracts with enterprise procurement and IT leadership buyers.
Healthcare & Pharma
Medical device, health tech, and pharma vendor bids navigating complex institutional procurement.
HR & People Services
Staffing, HR technology, and benefits vendor bids with CHRO and VP People decision-makers.
Professional Services
Consulting, legal, and advisory firm proposals for enterprise client engagements and government contracts.
Common Questions

RFP Support Questions

When should I engage CaptivIQ for RFP support?
As soon as you receive the RFP. The earlier CaptivIQ is engaged, the more time we have to shape the proposal strategy before the writing begins. Engaging after a draft is written is possible but less effective — you end up editing around an existing structure rather than building the right one from the start.
How much does RFP support cost?
$5,000 flat per bid for standard B2B procurement bids. Enterprise bids for contracts above $1M are scoped upon discovery call based on complexity and timeline. There are no hourly rates — one fixed fee for the full engagement.
Do you write the proposal or do we?
Both. CaptivIQ leads the strategy, win theme development, and restructuring. Your team provides the subject matter expertise, technical details, and final content. We work alongside you — not instead of you — so the final proposal sounds like your company, not a consultant.
What if we've already lost several RFPs?
That's exactly the situation CaptivIQ was built for. Losing multiple bids is almost always a positioning and messaging problem — not a pricing or capability problem. CaptivIQ has helped clients who had lost 3+ consecutive bids win the next two after a proposal strategy overhaul.

Have an RFP In Hand Right Now?

Don't submit another proposal without a clear win theme and competitive positioning strategy. CaptivIQ steps in immediately — $5,000 flat per bid.

Book a Strategy Call →
No pitch. 30-minute conversation. You'll leave with at least one actionable idea about your current bid.